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Art History and Curating Seminar Series (1 Apr & 4 Apr 2019)


Marketing and Merchandising Treasures in the Museum-land

Please click here to view the video-recording of the seminar.

Marketing and Merchandising Treasures in the Museum-land
In the twenty-first century, several museums have found a new territory in creative industries to combine their services with cultural tourism, branding and merchandising. This seminar introduces concepts of museum marketing, branding, merchandising and creative industries. It investigates the phenomenon of re-creating new images and products of museum’s old collections. It draws examples from such institutions as the National Palace Museum in Taipei, Tate in London, and the Rijksmuseum in Amsterdam in order to understand how museums choose their star collections and turn them into best-selling products in their shops, both on-site and on-line. The research proposes a “successful formula”—a MENU mode—in museum merchandising.

Time: 4:30 – 6:00 pm
Venue: Lobby, 1/F, Fong Sum Wood Library
Speaker : Professor Tzeng Shin-Chieh (Associate Professor and Head of the Graduate Institute of Conservation of Cultural Relics and Museology, Tainan National University of the Arts)
Medium of Instruction: English
1 ILP Unit in Aesthetic Development 
Registration link:


Please click here to view the video-recording of the seminar.

不可能的可能 — 博物館超越時空的另類體驗
近年,博物館展示充滿著許多實驗性的創舉,表現技法更是花樣百出,常運用沉浸或是情境的方式,讓觀眾猶如走進歷史穿越劇的故事之中,增加觀眾快速的理解展示內容,像是以敘述的方式呈現連續性的劇情,提供更多與展品內容相關資訊,讓觀眾在不知不覺之中融入或沉浸其中。是次研討會將探討「沉浸式體驗」(immersive experience)於博物館展覽中的學習方式,介紹當今博物館展示的面向,分析真實的臨場再現(重現)策展方式、數位動態影像的功能等新穎的展示趨勢。
日期 : 2019年4月4日(四)
時間 : 下午4時30分至6時正
地點 : 鄺森活圖書館2樓迷你影院
講者 : 耿鳳英教授 (國立臺南藝術大學 博物館學與古物維護研究所教授)
ILP學分 : 1.5(美育發展)
語言 : 普通話
報名 :